Transform Your Sales Strategy Today
Empowering sales teams with a unique fusion of discipline, AI, and ethics
Transform Your Sales Strategy Today
Empowering sales teams with a unique fusion of discipline, AI, and ethics
About SamurAIsales.ai
Expertise in Sales Process
SamurAIsales specializes in modern selling education that emphasizes the sales process. Our focus on innovative techniques and strategies prepares sales professionals to excel in today's dynamic sales process.
Dr. Michael Rodriguez...
is a professor, martial artist, and keynote speaker specializing in modern sales education, sales technology, and the ethical use of Generative AI. With over 35 years of coaching and competition in wrestling, karate, and Brazilian jiu-jitsu, Michael blends samurai values with modern sales science.
Sales Research
Generative AI (GenAI) in the B2B Sales Process
At SamuraiSales.ai, we investigate how GenAI transforms every stage of the sales cycle—from prospecting to closing—by driving personalization, productivity, and strategic planning. Our work explores prompt engineering, CRM integration, and the ethical implications of GenAI in sales organizations.
Sales Process Optimization and Enablement
We study how structured sales processes, sales enablement strategies, and leadership support influence sales performance. Our current focus includes enablement sentiment, KPI achievement, and how AI is restructuring modern sales organizations.
CRM, Social CRM & Mobile CRM Technologies
Our research explores the impact of CRM technologies on sales performance, collaboration, and customer engagement—across mobile, social, and enterprise platforms. We’ve examined adoption drivers and outcomes across global sales teams.
Cross-Cultural and Global Sales Training
We examine how sales behaviors, role-play effectiveness, and relationship strategies vary across cultural contexts. Our work has informed global simulations, curriculum innovations, and insights into cultural intelligence in B2B sales.
Multi-generational Sales Teams
We focus on how generational dynamics—spanning Gen Z to Boomers—shape sales team performance, communication, loyalty, and leadership. Our work provides practical frameworks for sales leaders to manage and motivate diverse teams.
Sales Resilience and Stress Management
Rooted in decades of coaching and martial arts, our research delves into how sales professionals build resilience, navigate pressure, and sharpen mental toughness. We bring both academic insight and personal practice into our exploration of this crucial sales competency.
Keynote and Workshop Topics
Sales Process Fundamentals
Sales excellence begins with disciplined fundamentals.
This workshop delivers a modern, high-impact foundation for sales professionals who want to elevate their performance using proven techniques, intentional communication, and a values-driven approach.
Participants learn how to adopt a true sales-focused philosophy rooted in purpose, character, and customer value. Through interactive exercises and real-world scenarios, they develop stronger questioning skills to uncover motivations, diagnose needs, and guide clients toward meaningful solutions. The workshop also builds mastery in articulating a compelling value proposition, navigating objections with confidence, and effectively advancing opportunities through each stage of the sales cycle.
AI- Ready Sales Teams
Data-driven selling is no longer optional—it's a competitive advantage.
This workshop helps sales professionals and leaders understand how analytics, AI, and Generative AI transform the modern sales process and unlock new levels of performance.
Participants receive a clear, accessible introduction to analytics platforms and AI technologies, learning how these tools enhance prospecting, forecasting, customer insights, and overall sales effectiveness. The session focuses on practical application, showing how to assess technology capabilities and align them directly with each stage of the sales process—from discovery to closing and retention.
Sales Leadership
Great sales teams don’t happen by accident—they are built through intentional leadership.
This workshop equips new and experienced leaders with the core principles and actionable frameworks needed to inspire, coach, and develop high-performing sales organizations.
Participants explore the foundational drivers of sales performance and learn how to align daily sales activities with measurable business outcomes. The program clarifies the difference between managing and truly coaching the sales force—showing leaders how to elevate skill, mindset, and execution through structured feedback, guided development, and real accountability.
Cross Cultural Sales
Today’s sales professionals operate in a world where culture, identity, and perspective directly shape buying behavior.
This workshop equips sellers with the tools, awareness, and confidence to connect authentically with diverse customers across cultural backgrounds, generations, and communication styles.
Participants learn why diversity matters in sales and how cultural dimensions influence trust, expectations, and decision-making. The session explores key communication differences—direct vs. indirect, high-context vs. low-context, formal vs. informal—and how sellers can adapt their message, tone, and approach to match the preferences of clients from varying cultures and age groups.
Customized Sales Research
Consulting services help SamurAIsales.ai make informed business decisions by providing valuable customer insights. We work with you to conduct market research, analyze data, and help you make data-driven decisions to optimize your business.